Starkist vs Chicken Of The Sea · Bay Area shelf head-to-head
Starkist and Chicken Of The Sea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starkist carries more Brand PowerStarkist is in more Bay Area grocersStarkist fields the deeper lineup
Starkist
Chicken Of The Sea
47
brand power
36
30
products
21
2
categories
1
2
subcategories
6
12
grocers
11
68.6¢
price per oz
47.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starkist▭ Chicken Of The Sea
Distribution · 30% of score50·46
C
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Starkist
only Chicken Of The Sea
no top category Starkist doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Starkist · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starkist · Chicken Of The Sea
