Starlite Cuisine vs Delimex · Bay Area shelf head-to-head
Starlite Cuisine and Delimex, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delimex carries more Brand PowerDelimex is in more Bay Area grocersStarlite Cuisine sits further up the premium end
Starlite Cuisine
Delimex
26
brand power
31
6
products
8
2
categories
3
4
grocers
7
$1.48
price per item
44.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starlite Cuisine▭ Delimex
Distribution · 30% of score17·29
S
D
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Starlite Cuisine
no top category Delimex doesn’t also play in.
only Delimex
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starlite Cuisine · Delimex
