Starlite Cuisine vs Goya · Bay Area shelf head-to-head
Starlite Cuisine and Goya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goya carries more Brand PowerGoya is in more Bay Area grocersGoya fields the deeper lineupStarlite Cuisine sits further up the premium end
Starlite Cuisine
Goya
26
brand power
44
6
products
20
2
categories
8
2
subcategories
11
4
grocers
5
$10.83
avg price
$5.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starlite Cuisine▭ Goya
Distribution · 30% of score17·21
S
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Starlite Cuisine
no top category Goya doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Starlite Cuisine · 3
only Goya · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starlite Cuisine · Goya