Starlite Cuisine vs José Olé · Bay Area shelf head-to-head
Starlite Cuisine and José Olé, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
José Olé carries more Brand PowerJosé Olé is in more Bay Area grocersJosé Olé fields the deeper lineup
Starlite Cuisine
José Olé
26
brand power
32
6
products
12
2
categories
3
4
grocers
5
$10.83
avg price
$8.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Starlite Cuisine▭ José Olé
Distribution · 30% of score17·21
S
J
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score39·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Starlite Cuisine
no top category José Olé doesn’t also play in.
only José Olé
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Starlite Cuisine · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Starlite Cuisine · José Olé
