Stash vs Twinings · Bay Area shelf head-to-head
Stash and Twinings, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Twinings is in more Bay Area grocersTwinings fields the deeper lineup
Stash
Twinings
43
brand power
47
31
products
54
1
categories
1
7
subcategories
6
13
grocers
14
25.6¢
price per item
32.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stash▭ Twinings
Distribution · 30% of score54·58
carried in 13 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stash
no top category Twinings doesn’t also play in.
only Twinings
no top category Stash doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stash · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stash · Twinings
