Steep By Bigelow vs Numi · Bay Area shelf head-to-head
Steep By Bigelow and Numi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi carries more Brand PowerNumi is in more Bay Area grocersNumi fields the deeper lineup
Steep By Bigelow
Numi
0
brand power
53
5
products
29
1
categories
2
3
subcategories
5
1
grocers
20
$5.19
avg price
$8.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Steep By Bigelow▭ Numi
Distribution · 30% of score4·83
S
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Steep By Bigelow
no top category Numi doesn’t also play in.
only Numi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Steep By Bigelow · 0
no exclusive doors — everywhere Steep By Bigelow is, Numi is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Steep By Bigelow · Numi