Steinfeld's vs Local Culture · Bay Area shelf head-to-head
Steinfeld's and Local Culture, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Local Culture carries more Brand PowerLocal Culture fields the deeper lineupLocal Culture sits further up the premium end
Steinfeld's
Local Culture
15
brand power
32
2
products
9
1
categories
3
1
subcategories
4
7
grocers
7
23.8¢
price per oz
67.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Steinfeld's▭ Local Culture
Distribution · 30% of score29·29
S
carried in 7 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Steinfeld's
no top category Local Culture doesn’t also play in.
only Local Culture
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Steinfeld's · 5
only Local Culture · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Steinfeld's · Local Culture