Steinfeld's vs Wildbrine · Bay Area shelf head-to-head
Steinfeld's and Wildbrine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wildbrine carries more Brand PowerWildbrine is in more Bay Area grocersWildbrine fields the deeper lineupWildbrine sits further up the premium end
Steinfeld's
Wildbrine
15
brand power
48
2
products
14
1
categories
3
1
subcategories
4
7
grocers
16
23.8¢
price per oz
56.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Steinfeld's▭ Wildbrine
Distribution · 30% of score29·67
S
carried in 7 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Steinfeld's
no top category Wildbrine doesn’t also play in.
only Wildbrine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Steinfeld's · 4
only Wildbrine · 13
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Steinfeld's · Wildbrine