Stella D'oro vs Loacker · Bay Area shelf head-to-head
Stella D'oro and Loacker, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loacker carries more Brand PowerLoacker is in more Bay Area grocersLoacker fields the deeper lineup
Stella D'oro
Loacker
0
brand power
52
6
products
35
1
categories
3
2
subcategories
4
1
grocers
16
$5.64
avg price
$7.57
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stella D'oro▭ Loacker
Distribution · 30% of score4·67
S
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stella D'oro
no top category Loacker doesn’t also play in.
only Loacker
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stella D'oro · 0
no exclusive doors — everywhere Stella D'oro is, Loacker is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stella D'oro · Loacker