Stella D'oro vs Rustic Bakery · Bay Area shelf head-to-head
Stella D'oro and Rustic Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustic Bakery carries more Brand PowerRustic Bakery is in more Bay Area grocersRustic Bakery fields the deeper lineup
Stella D'oro
Rustic Bakery
0
brand power
56
6
products
32
1
categories
4
2
subcategories
7
1
grocers
21
$5.64
avg price
$7.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stella D'oro▭ Rustic Bakery
Distribution · 30% of score4·88
S
carried in 1 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stella D'oro
no top category Rustic Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stella D'oro · 0
no exclusive doors — everywhere Stella D'oro is, Rustic Bakery is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stella D'oro · Rustic Bakery