Steve & Andy's vs Maxine's Heavenly · Bay Area shelf head-to-head
Steve & Andy's and Maxine's Heavenly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maxine's Heavenly carries more Brand PowerMaxine's Heavenly is in more Bay Area grocersMaxine's Heavenly fields the deeper lineup
Steve & Andy's
Maxine's Heavenly
9
brand power
29
4
products
9
1
categories
2
3
grocers
9
$1.19
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Steve & Andy's▭ Maxine's Heavenly
Distribution · 30% of score13·38
S
M
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Steve & Andy's
no top category Maxine's Heavenly doesn’t also play in.
only Maxine's Heavenly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Steve & Andy's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Steve & Andy's · Maxine's Heavenly