Steven Smith Teamaker vs Numi · Bay Area shelf head-to-head
Steven Smith Teamaker and Numi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Numi carries more Brand PowerNumi is in more Bay Area grocersNumi fields the deeper lineupSteven Smith Teamaker sits further up the premium end
Steven Smith Teamaker
Numi
19
brand power
53
5
products
29
1
categories
2
3
subcategories
5
5
grocers
20
$1.14
price per item
51.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Steven Smith Teamaker▭ Numi
Distribution · 30% of score21·83
S
carried in 5 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Steven Smith Teamaker
no top category Numi doesn’t also play in.
only Numi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Steven Smith Teamaker · 0
no exclusive doors — everywhere Steven Smith Teamaker is, Numi is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Steven Smith Teamaker · Numi