Stevia In The Raw vs Sweetleaf · Bay Area shelf head-to-head
Stevia In The Raw and Sweetleaf, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweetleaf carries more Brand PowerSweetleaf is in more Bay Area grocersSweetleaf fields the deeper lineupSweetleaf sits further up the premium end
Stevia In The Raw
Sweetleaf
12
brand power
37
2
products
18
1
categories
2
5
grocers
11
11.8¢
price per item
14.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stevia In The Raw▭ Sweetleaf
Distribution · 30% of score21·46
S
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stevia In The Raw
no top category Sweetleaf doesn’t also play in.
only Sweetleaf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Stevia In The Raw · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stevia In The Raw · Sweetleaf