Stok vs Equator · Bay Area shelf head-to-head
Stok and Equator, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equator carries more Brand PowerEquator is in more Bay Area grocersEquator fields the deeper lineupEquator sits further up the premium end
Stok
Equator
28
brand power
45
9
products
27
2
categories
1
4
grocers
16
16.0¢
price per fl oz
60.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stok▭ Equator
Distribution · 30% of score17·67
carried in 4 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stok
only Equator
no top category Stok doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stok · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stok · Equator
