Stone Wall Kitchen vs Smucker's · Bay Area shelf head-to-head
Stone Wall Kitchen and Smucker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smucker's carries more Brand PowerSmucker's is in more Bay Area grocersSmucker's fields the deeper lineupStone Wall Kitchen sits further up the premium end
Stone Wall Kitchen
Smucker's
7
brand power
65
2
products
50
1
categories
3
2
subcategories
7
2
grocers
15
$10.49
avg price
$6.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stone Wall Kitchen▭ Smucker's
Distribution · 30% of score8·63
S
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Stone Wall Kitchen
no top category Smucker's doesn’t also play in.
only Smucker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Stone Wall Kitchen · 0
no exclusive doors — everywhere Stone Wall Kitchen is, Smucker's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stone Wall Kitchen · Smucker's