Stonyfield Organic vs Yocrunch · Bay Area shelf head-to-head
Stonyfield Organic and Yocrunch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stonyfield Organic carries more Brand PowerStonyfield Organic is in more Bay Area grocersStonyfield Organic fields the deeper lineupStonyfield Organic sits further up the premium end
Stonyfield Organic
Yocrunch
53
brand power
12
37
products
3
3
categories
1
7
subcategories
1
16
grocers
2
$7.18
avg price
$4.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Stonyfield Organic▭ Yocrunch
Distribution · 30% of score67·8
Y
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Yocrunch
no top category Stonyfield Organic doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Stonyfield Organic · Yocrunch