Success vs Mahatma · Bay Area shelf head-to-head
Success and Mahatma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mahatma carries more Brand PowerMahatma is in more Bay Area grocersMahatma fields the deeper lineup
Success
Mahatma
7
brand power
35
2
products
13
2
categories
3
2
subcategories
6
4
grocers
9
7.4¢
price per oz
23.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Success▭ Mahatma
Distribution · 30% of score17·38
S
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Success
no top category Mahatma doesn’t also play in.
only Mahatma
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Success · 0
no exclusive doors — everywhere Success is, Mahatma is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Success · Mahatma