Sugar Plum Vegan vs Sweet Things · Bay Area shelf head-to-head
Sugar Plum Vegan and Sweet Things, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugar Plum Vegan carries more Brand PowerSugar Plum Vegan fields the deeper lineupSugar Plum Vegan sits further up the premium end
Sugar Plum Vegan
Sweet Things
38
brand power
15
26
products
3
7
categories
2
12
subcategories
3
2
grocers
2
$7.87
price per item
$7.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sugar Plum Vegan▭ Sweet Things
Distribution · 30% of score8·8
S
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score89·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Desserts3 vs 1 SKUs
S
1% of shelf
only Sugar Plum Vegan
only Sweet Things
no top category Sugar Plum Vegan doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sugar Plum Vegan · 1
only Sweet Things · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sugar Plum Vegan · Sweet Things