Sugarfina vs Vesper Bites · Bay Area shelf head-to-head
Sugarfina and Vesper Bites, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugarfina carries more Brand PowerSugarfina fields the deeper lineup
Sugarfina
Vesper Bites
35
brand power
14
126
products
4
2
categories
1
5
subcategories
1
2
grocers
2
$11.57
avg price
$8.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sugarfina▭ Vesper Bites
Distribution · 30% of score8·8
V
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sugarfina
only Vesper Bites
no top category Sugarfina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sugarfina · 1
only Vesper Bites · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sugarfina · Vesper Bites
