Sumo Citrus vs Columbia Gorge Organic · Bay Area shelf head-to-head
Sumo Citrus and Columbia Gorge Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Columbia Gorge Organic carries more Brand PowerColumbia Gorge Organic is in more Bay Area grocersColumbia Gorge Organic fields the deeper lineupColumbia Gorge Organic sits further up the premium end
Sumo Citrus
Columbia Gorge Organic
10
brand power
31
2
products
22
1
categories
3
2
subcategories
7
2
grocers
7
$11.84
avg price
$6.58
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sumo Citrus▭ Columbia Gorge Organic
Distribution · 30% of score8·29
S
C
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sumo Citrus
no top category Columbia Gorge Organic doesn’t also play in.
only Columbia Gorge Organic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sumo Citrus · 1
only Columbia Gorge Organic · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sumo Citrus · Columbia Gorge Organic
