Sun Bum vs Alba Botanica · Bay Area shelf head-to-head
Sun Bum and Alba Botanica, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alba Botanica carries more Brand PowerAlba Botanica is in more Bay Area grocersAlba Botanica fields the deeper lineupSun Bum sits further up the premium end
Sun Bum
Alba Botanica
19
brand power
67
3
products
26
2
categories
5
2
subcategories
12
2
grocers
5
$12.14
avg price
$17.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun Bum▭ Alba Botanica
Distribution · 30% of score8·21
S
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun Bum
no top category Alba Botanica doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sun Bum · 1
only Alba Botanica · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun Bum · Alba Botanica
