Sun Bum vs Neutrogena · Bay Area shelf head-to-head
Sun Bum and Neutrogena, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Neutrogena carries more Brand PowerNeutrogena is in more Bay Area grocersNeutrogena fields the deeper lineupSun Bum sits further up the premium end
Sun Bum
Neutrogena
19
brand power
39
3
products
9
2
categories
5
2
subcategories
6
2
grocers
3
$12.14
avg price
$20.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun Bum▭ Neutrogena
Distribution · 30% of score8·13
S
N
carried in 2 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score22·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun Bum
only Neutrogena
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sun Bum · 0
no exclusive doors — everywhere Sun Bum is, Neutrogena is too.
only Neutrogena · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun Bum · Neutrogena
