Sun Chips vs Dang · Bay Area shelf head-to-head
Sun Chips and Dang, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sun Chips is in more Bay Area grocersSun Chips fields the deeper lineupDang sits further up the premium end
Sun Chips
Dang
32
brand power
35
12
products
9
1
categories
2
1
subcategories
4
10
grocers
7
78.0¢
price per oz
$1.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun Chips▭ Dang
Distribution · 30% of score42·29
S
D
carried in 10 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score63·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun Chips
no top category Dang doesn’t also play in.
only Dang
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sun Chips · 7
only Dang · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun Chips · Dang
