Sun Chips vs The Daily Crave · Bay Area shelf head-to-head
Sun Chips and The Daily Crave, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Daily Crave is in more Bay Area grocersThe Daily Crave sits further up the premium end
Sun Chips
The Daily Crave
32
brand power
35
12
products
14
1
categories
2
1
subcategories
4
10
grocers
14
78.0¢
price per oz
$1.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun Chips▭ The Daily Crave
Distribution · 30% of score42·58
S
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun Chips
no top category The Daily Crave doesn’t also play in.
only The Daily Crave
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sun Chips · 4
only The Daily Crave · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun Chips · The Daily Crave
