Sun Chips vs Undercover · Bay Area shelf head-to-head
Sun Chips and Undercover, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sun Chips is in more Bay Area grocersSun Chips fields the deeper lineupUndercover sits further up the premium end
Sun Chips
Undercover
32
brand power
33
12
products
8
1
categories
5
10
grocers
8
78.0¢
price per oz
$2.21
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun Chips▭ Undercover
Distribution · 30% of score42·33
S
U
carried in 10 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score63·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun Chips
no top category Undercover doesn’t also play in.
only Undercover
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sun Chips · 6
only Undercover · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun Chips · Undercover
