Sun Lovin' vs Just The Fun Part · Bay Area shelf head-to-head
Sun Lovin' and Just The Fun Part, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just The Fun Part carries more Brand PowerJust The Fun Part is in more Bay Area grocersJust The Fun Part fields the deeper lineup
Sun Lovin'
Just The Fun Part
19
brand power
33
4
products
22
4
categories
2
1
grocers
4
$7.12
avg price
$8.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun Lovin'▭ Just The Fun Part
Distribution · 30% of score4·17
S
J
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun Lovin'
only Just The Fun Part
no top category Sun Lovin' doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sun Lovin' · 1
only Just The Fun Part · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun Lovin' · Just The Fun Part