Sun Noodle vs Miracle Noodle · Bay Area shelf head-to-head
Sun Noodle and Miracle Noodle, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miracle Noodle carries more Brand PowerMiracle Noodle is in more Bay Area grocersMiracle Noodle fields the deeper lineupMiracle Noodle sits further up the premium end
Sun Noodle
Miracle Noodle
18
brand power
41
6
products
15
1
categories
4
2
subcategories
8
2
grocers
10
$8.12
avg price
$6.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sun Noodle▭ Miracle Noodle
Distribution · 30% of score8·42
S
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sun Noodle
no top category Miracle Noodle doesn’t also play in.
only Miracle Noodle
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sun Noodle · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sun Noodle · Miracle Noodle
