Sunberry Farms vs Voila · Bay Area shelf head-to-head
Sunberry Farms and Voila, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Voila carries more Brand PowerVoila is in more Bay Area grocersVoila fields the deeper lineupVoila sits further up the premium end
Sunberry Farms
Voila
9
brand power
41
2
products
35
1
categories
3
2
subcategories
11
1
grocers
5
$12.24
avg price
$8.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunberry Farms▭ Voila
Distribution · 30% of score4·21
S
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sunberry Farms
no top category Voila doesn’t also play in.
only Voila
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sunberry Farms · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunberry Farms · Voila
