Sunfood Superfood vs Vibrant Health · Bay Area shelf head-to-head
Sunfood Superfood and Vibrant Health, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunfood Superfood carries more Brand PowerSunfood Superfood is in more Bay Area grocersSunfood Superfood fields the deeper lineupVibrant Health sits further up the premium end
Sunfood Superfood
Vibrant Health
36
brand power
30
11
products
6
4
categories
1
7
subcategories
1
5
grocers
4
$3.02
price per oz
$6.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunfood Superfood▭ Vibrant Health
Distribution · 30% of score21·17
S
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sunfood Superfood
only Vibrant Health
no top category Sunfood Superfood doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sunfood Superfood · 3
only Vibrant Health · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunfood Superfood · Vibrant Health
