Sunny Fine Foods vs Dress It Up Dressing · Bay Area shelf head-to-head
Sunny Fine Foods and Dress It Up Dressing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunny Fine Foods carries more Brand PowerDress It Up Dressing is in more Bay Area grocersDress It Up Dressing sits further up the premium end
Sunny Fine Foods
Dress It Up Dressing
32
brand power
27
7
products
7
4
categories
2
6
subcategories
3
6
grocers
7
$8.48
avg price
$10.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunny Fine Foods▭ Dress It Up Dressing
Distribution · 30% of score25·29
carried in 6 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 2 SKUs
<1% of shelf
only Sunny Fine Foods
only Dress It Up Dressing
no top category Sunny Fine Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sunny Fine Foods · 1
only Dress It Up Dressing · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunny Fine Foods · Dress It Up Dressing
