Sunsweet vs Sun-maid · Bay Area shelf head-to-head
Sunsweet and Sun-maid, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sun-maid fields the deeper lineupSunsweet sits further up the premium end
Sunsweet
Sun-maid
42
brand power
46
19
products
22
2
categories
3
3
subcategories
6
13
grocers
13
89.4¢
price per oz
46.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunsweet▭ Sun-maid
Distribution · 30% of score54·54
carried in 13 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sunsweet
only Sun-maid
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sunsweet · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunsweet · Sun-maid
