Sunview vs From The Fields’ · Bay Area shelf head-to-head
Sunview and From The Fields’, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
From The Fields’ carries more Brand PowerFrom The Fields’ is in more Bay Area grocersFrom The Fields’ fields the deeper lineupFrom The Fields’ sits further up the premium end
Sunview
From The Fields’
27
brand power
45
5
products
24
1
categories
7
1
subcategories
9
6
grocers
9
60.5¢
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sunview▭ From The Fields’
Distribution · 30% of score25·38
S
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sunview
no top category From The Fields’ doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sunview · 4
only From The Fields’ · 7
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sunview · From The Fields’