Supernatural vs Wilton · Bay Area shelf head-to-head
Supernatural and Wilton, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wilton carries more Brand PowerWilton is in more Bay Area grocersWilton fields the deeper lineupSupernatural sits further up the premium end
Supernatural
Wilton
20
brand power
70
7
products
39
1
categories
4
1
subcategories
5
2
grocers
10
$2.67
price per oz
$1.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Supernatural▭ Wilton
Distribution · 30% of score8·42
S
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Supernatural
no top category Wilton doesn’t also play in.
only Wilton
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Supernatural · Wilton
