Supreme vs Saint Angel · Bay Area shelf head-to-head
Supreme and Saint Angel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Supreme is in more Bay Area grocersSupreme sits further up the premium end
Supreme
Saint Angel
18
brand power
14
3
products
2
2
categories
1
3
subcategories
2
5
grocers
2
$12.73
avg price
$14.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Supreme▭ Saint Angel
Distribution · 30% of score21·8
S
S
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Supreme
only Saint Angel
no top category Supreme doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Supreme · 4
only Saint Angel · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Supreme · Saint Angel