Swanson's vs Aneto · Bay Area shelf head-to-head
Swanson's and Aneto, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Swanson's carries more Brand PowerAneto is in more Bay Area grocersSwanson's fields the deeper lineupAneto sits further up the premium end
Swanson's
Aneto
51
brand power
41
27
products
7
3
categories
3
4
subcategories
3
11
grocers
12
14.5¢
price per fl oz
27.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swanson's▭ Aneto
Distribution · 30% of score46·50
S
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swanson's
only Aneto
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Aneto · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swanson's · Aneto
