Sweet Baby Ray's vs Lillie's Q · Bay Area shelf head-to-head
Sweet Baby Ray's and Lillie's Q, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweet Baby Ray's carries more Brand PowerLillie's Q sits further up the premium end
Sweet Baby Ray's
Lillie's Q
34
brand power
25
12
products
10
2
categories
3
3
subcategories
3
11
grocers
11
24.0¢
price per oz
51.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Baby Ray's▭ Lillie's Q
Distribution · 30% of score46·46
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Baby Ray's
only Lillie's Q
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sweet Baby Ray's · 5
only Lillie's Q · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Baby Ray's · Lillie's Q
