Sweet Craft Dolceria vs Petit Pot · Bay Area shelf head-to-head
Sweet Craft Dolceria and Petit Pot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Petit Pot carries more Brand PowerPetit Pot is in more Bay Area grocersPetit Pot fields the deeper lineupSweet Craft Dolceria sits further up the premium end
Sweet Craft Dolceria
Petit Pot
32
brand power
43
11
products
18
2
categories
1
6
subcategories
4
7
grocers
16
$1.19
price per oz
81.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Craft Dolceria▭ Petit Pot
Distribution · 30% of score29·67
carried in 7 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Craft Dolceria
only Petit Pot
no top category Sweet Craft Dolceria doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sweet Craft Dolceria · 2
only Petit Pot · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Craft Dolceria · Petit Pot
