Sweet Sam's vs Costeaux French Bakery · Bay Area shelf head-to-head
Sweet Sam's and Costeaux French Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Costeaux French Bakery carries more Brand PowerCosteaux French Bakery is in more Bay Area grocersCosteaux French Bakery fields the deeper lineupSweet Sam's sits further up the premium end
Sweet Sam's
Costeaux French Bakery
16
brand power
33
7
products
23
2
categories
5
2
subcategories
14
4
grocers
5
$1.28
price per oz
$1.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Sam's▭ Costeaux French Bakery
Distribution · 30% of score17·21
S
carried in 4 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Sam's
no top category Costeaux French Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sweet Sam's · 3
only Costeaux French Bakery · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Sam's · Costeaux French Bakery