Sweet Sydneys vs Sweetmill · Bay Area shelf head-to-head
Sweet Sydneys and Sweetmill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweet Sydneys carries more Brand PowerSweet Sydneys is in more Bay Area grocersSweet Sydneys fields the deeper lineupSweetmill sits further up the premium end
Sweet Sydneys
Sweetmill
33
brand power
15
11
products
3
4
categories
2
6
subcategories
2
5
grocers
2
$3.75
avg price
$5.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweet Sydneys▭ Sweetmill
Distribution · 30% of score21·8
S
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweet Sydneys
only Sweetmill
no top category Sweet Sydneys doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sweet Sydneys · 4
only Sweetmill · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweet Sydneys · Sweetmill