Sweetleaf vs Splenda · Bay Area shelf head-to-head
Sweetleaf and Splenda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweetleaf carries more Brand PowerSweetleaf fields the deeper lineupSweetleaf sits further up the premium end
Sweetleaf
Splenda
37
brand power
26
18
products
7
2
categories
1
11
grocers
11
14.4¢
price per item
9.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweetleaf▭ Splenda
Distribution · 30% of score46·46
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweetleaf
only Splenda
no top category Sweetleaf doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweetleaf · Splenda
