Sweetleaf vs Swerve · Bay Area shelf head-to-head
Sweetleaf and Swerve, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweetleaf carries more Brand PowerSweetleaf is in more Bay Area grocersSweetleaf fields the deeper lineupSweetleaf sits further up the premium end
Sweetleaf
Swerve
37
brand power
13
18
products
3
2
categories
1
11
grocers
4
$9.64
avg price
$9.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweetleaf▭ Swerve
Distribution · 30% of score46·17
S
carried in 11 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweetleaf
only Swerve
no top category Sweetleaf doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweetleaf · Swerve
