Sweetmill vs Sweet Sydneys · Bay Area shelf head-to-head
Sweetmill and Sweet Sydneys, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweet Sydneys carries more Brand PowerSweet Sydneys is in more Bay Area grocersSweet Sydneys fields the deeper lineupSweetmill sits further up the premium end
Sweetmill
Sweet Sydneys
15
brand power
33
3
products
11
2
categories
4
2
subcategories
6
2
grocers
5
$5.65
avg price
$3.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sweetmill▭ Sweet Sydneys
Distribution · 30% of score8·21
S
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sweetmill
no top category Sweet Sydneys doesn’t also play in.
only Sweet Sydneys
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Sweetmill · 1
only Sweet Sydneys · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sweetmill · Sweet Sydneys