Swoop vs Ben & Jerry's · Bay Area shelf head-to-head
Swoop and Ben & Jerry's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ben & Jerry's carries more Brand PowerBen & Jerry's is in more Bay Area grocersBen & Jerry's fields the deeper lineup
Swoop
Ben & Jerry's
12
brand power
50
4
products
89
1
categories
4
1
grocers
12
$7.99
avg price
$7.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Swoop▭ Ben & Jerry's
Distribution · 30% of score4·50
S
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Swoop
no top category Ben & Jerry's doesn’t also play in.
only Ben & Jerry's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Swoop · 0
no exclusive doors — everywhere Swoop is, Ben & Jerry's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Swoop · Ben & Jerry's