Synergy vs Health-ade · Bay Area shelf head-to-head
Synergy and Health-ade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Health-ade carries more Brand PowerHealth-ade is in more Bay Area grocersHealth-ade fields the deeper lineup
Synergy
Health-ade
56
brand power
62
27
products
31
2
categories
3
17
grocers
22
29.4¢
price per fl oz
29.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Synergy▭ Health-ade
Distribution · 30% of score71·92
carried in 17 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Beverages1 vs 2 SKUs
<1% of shelf
only Synergy
no top category Health-ade doesn’t also play in.
only Health-ade
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Synergy · Health-ade
