Synergy vs House Kombucha · Bay Area shelf head-to-head
Synergy and House Kombucha, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Synergy carries more Brand PowerSynergy is in more Bay Area grocersSynergy fields the deeper lineupHouse Kombucha sits further up the premium end
Synergy
House Kombucha
56
brand power
29
27
products
11
2
categories
1
17
grocers
5
29.4¢
price per fl oz
32.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Synergy▭ House Kombucha
Distribution · 30% of score71·21
H
carried in 17 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Synergy
only House Kombucha
no top category Synergy doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Synergy · House Kombucha
