Synergy vs Wild Tonic · Bay Area shelf head-to-head
Synergy and Wild Tonic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Synergy carries more Brand PowerSynergy is in more Bay Area grocersSynergy fields the deeper lineupWild Tonic sits further up the premium end
Synergy
Wild Tonic
56
brand power
29
27
products
15
2
categories
2
17
grocers
7
29.4¢
price per fl oz
36.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Synergy▭ Wild Tonic
Distribution · 30% of score71·29
carried in 17 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Synergy
only Wild Tonic
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Synergy · Wild Tonic
