Táche vs Tache · Bay Area shelf head-to-head
Táche and Tache, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Táche carries more Brand PowerTáche is in more Bay Area grocersTáche fields the deeper lineup
Táche
Tache
35
brand power
22
6
products
3
1
categories
2
12
grocers
6
33.6¢
price per fl oz
29.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Táche▭ Tache
Distribution · 30% of score50·25
T
carried in 12 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Táche
no top category Tache doesn’t also play in.
only Tache
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Táche · Tache
