Table Foods vs Legendary Foods · Bay Area shelf head-to-head
Table Foods and Legendary Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Legendary Foods carries more Brand PowerLegendary Foods is in more Bay Area grocersLegendary Foods fields the deeper lineupLegendary Foods sits further up the premium end
Table Foods
Legendary Foods
10
brand power
34
2
products
10
1
categories
4
5
grocers
6
$1.76
price per oz
$1.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Table Foods▭ Legendary Foods
Distribution · 30% of score21·25
T
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Table Foods
no top category Legendary Foods doesn’t also play in.
only Legendary Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Table Foods · 3
only Legendary Foods · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Table Foods · Legendary Foods