Tache vs Kiki Milk · Bay Area shelf head-to-head
Tache and Kiki Milk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tache is in more Bay Area grocersKiki Milk fields the deeper lineupTache sits further up the premium end
Tache
Kiki Milk
22
brand power
25
3
products
9
2
categories
1
6
grocers
4
29.9¢
price per fl oz
27.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tache▭ Kiki Milk
Distribution · 30% of score25·17
T
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tache
only Kiki Milk
no top category Tache doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Kiki Milk · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tache · Kiki Milk
