Tache vs Milkish · Bay Area shelf head-to-head
Tache and Milkish, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tache is in more Bay Area grocersTache sits further up the premium end
Tache
Milkish
22
brand power
20
3
products
5
2
categories
1
6
grocers
4
29.9¢
price per fl oz
17.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Tache▭ Milkish
Distribution · 30% of score25·17
T
M
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tache
only Milkish
no top category Tache doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Milkish · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Tache · Milkish
